(IN BRIEF) Continental has won the ETM Award 2024 in the “Tires” category, based on a readers’ poll by ETM, recognizing its excellence in commercial vehicle tires. The award highlights Continental’s innovative Generation 5 tire line, which enhances fuel efficiency, reduces CO2 emissions, and improves performance for fleet operators. Additionally, the company’s focus on a circular economy by 2050, using sustainable and recycled materials, and its expansion of digital tire services further demonstrate its commitment to customer satisfaction and sustainability. The award was presented at the IAA Transportation trade fair.
(PRESS RELEASE) HANOVER, 20-Sep-2024 — /EuropaWire/ — Continental has claimed the top spot in the “Tires” category of the ETM Award 2024, following a readers’ poll conducted by ETM, a leading publisher for the transport and logistics sector. Readers from professional trade magazines trans aktuell and Fernfahrer, as well as users of eurotransport.de, voted Continental’s commercial vehicle tires as the best in the industry. The award was presented at the IAA Transportation trade fair, where Continental’s focus on innovation and customer-centric solutions was highlighted.
“This recognition reflects the dedication of our tire development teams and our ongoing commitment to addressing the evolving needs of our customers,” said Timo Röbbel, Head of Marketing Replacement Tires Germany.
The revamped ETM readers’ poll, now emphasizing forward-thinking products, aligns with Continental’s approach to providing innovative tire solutions that prepare fleet operators for the challenges ahead. Continental’s Generation 5 tire range, with its emphasis on reducing rolling resistance and boosting mileage, perfectly exemplifies the company’s dedication to sustainability and long-term performance. “We’re proud that our efforts to innovate for the future are being recognized by industry professionals,” Röbbel added.
As part of its Vision 2030 strategy, Continental is expanding its ecosystem of tire-related services, focusing on improving both safety and cost efficiency for customers. By integrating digital tire management solutions, Continental aims to support fleet operators in reducing CO2 emissions and optimizing performance. “Our goal is to offer not only high-quality tires but also a complete solution that enhances customer satisfaction,” said Röbbel.
Continental has committed to adopting a circular economy model by 2050, focusing on the use of renewable and recycled materials in tire production. The company’s goal is to close the loop by designing, manufacturing, and recycling tires using 100% sustainably sourced materials. “This is about decoupling growth from resource consumption,” Röbbel emphasized, noting the company’s efforts to reduce environmental impact while delivering premium performance.
Continental’s new Generation 5 tire line offers an innovative solution to the transport sector’s most pressing challenges, helping fleet operators lower fuel costs and CO2 emissions. The latest tire models, developed with advanced maintenance and sustainability features, are designed to meet evolving regulatory requirements, such as the EU Taxonomy and the European Green Deal. “Generation 5 sets the benchmark for future tire development,” said Röbbel, pointing to Continental’s integrated approach of tire technology and digital solutions like Conti360° to enhance fleet efficiency.
Continental’s efforts to lead the industry in tire innovation and sustainability have been duly recognized with the ETM Award 2024, solidifying its position as a trusted leader in commercial vehicle tires.
Annette Rojas
Communications Manager
Business Area Replacement EMEA
Continental Tires
+49 160 9083 7745
annette.rojas@conti.de
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First published in this link of EuropaWIRE.
