Leica and Valtech Join Forces to Revolutionize Global E-Commerce and Customer Experience

(IN BRIEF) Leica Camera AG has partnered with Valtech to overhaul its e-commerce platform, focusing on enhancing the online shopping experience and driving international growth. The collaboration aims to standardize and scale Leica’s e-commerce systems, ensuring a seamless omnichannel experience for customers worldwide. The upgrade will feature advanced, future-ready capabilities, reinforcing Leica’s position as a leader in premium optics. With this transformation, Leica intends to better meet evolving customer expectations and solidify its competitive edge in the global market. The rollout will begin in 2025, enhancing customer interactions in key markets such as Europe, North America, and Asia.

(PRESS RELEASE) AARHUS, 20-Feb-2025 — /EuropaWire/ — Leica Camera AG, renowned worldwide for its premium cameras and lenses, has joined forces with Valtech, the experience innovation company, to revolutionize its e-commerce platform and pave the way for expanded international presence. This partnership aims to modernize Leica’s online operations, ensuring a seamless and innovative shopping experience for its global customer base while strengthening its leadership in the high-end optics and photography industry.

As part of this strategic initiative, Leica is shifting towards a standardized, scalable e-commerce system that will support the company’s global expansion and provide a consistent omnichannel experience across all markets. By replacing outdated technology with a state-of-the-art e-commerce stack, Leica aims to implement advanced features that not only align with its business objectives but also prepare the brand for future technological advancements.

The partnership reflects Leica’s commitment to digital transformation as a driver of business growth. Enhancing its online platform will enable Leica to meet evolving customer demands while reinforcing its position as a premium e-commerce leader in the global marketplace.

Christian Höflich, Global Director of E-commerce at Leica, shared, “Revamping our e-commerce operations is vital to our expansion strategy. Through our collaboration with Valtech, we’re creating a platform that delivers innovative, seamless shopping experiences while fueling growth in our key markets.”

For Leica’s customers, this transformation means a more dynamic and reliable online shopping experience, particularly for those in Europe, North America, and Asia. The new system will offer faster services, improved reliability, and personalized features, enhancing the overall shopping journey. Thomas Haustein, Global Head of Digital Platforms at Leica, emphasized, “This is more than just a digital upgrade. It’s about building meaningful connections with our customers and offering tools that enrich their experience with Leica.”

The partnership underscores the importance of innovation in a fast-evolving e-commerce environment. Valtech’s collaboration with commercetools has been essential in equipping Leica with cutting-edge technology, ensuring the company stays ahead in the competitive digital space.

Markus Cansever, Managing Director DACH at Valtech, stated, “By blending visionary brands with next-gen technology, we’re enabling Leica to become a benchmark for premium e-commerce in the camera and optics industry. We’re thrilled to support them in this digital journey.”

Leica’s digital transformation will roll out across multiple markets starting in 2025, further solidifying its commitment to maintaining a competitive edge where superior customer experiences set the brand apart.

About Valtech

Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices.

Our 8,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s best-known brands, such as L’Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.

About Leica Camera

Leica Camera AG is an international premium manufacturer of cameras, lenses and sports optics products with over 150 years of company history. As part of its growth strategy, the company has expanded its business to include mobile imaging (smartphones) and the manufacture of high-quality eyeglass lenses and watches and is represented in the home cinema segment with its own projectors. Headquartered in Wetzlar (Germany) and with a second production site in Vila Nova de Famalicão (Portugal), Leica Camera AG has a global network of its own sales companies with over 120 Leica Stores. The company employs 2,400 people and achieved a turnover of 554 million euros in the 2023/24 financial year. The Leica brand stands for excellent quality, German craftsmanship and industrial design combined with innovative technologies. An integral part of the brand culture is the promotion of the culture of photography with around 30 Leica Galleries worldwide, Leica Academies and international awards such as the Leica Hall of Fame Award and the Leica Oskar Barnack Award (LOBA).

Media Contact:

Tel: +45 32 88 20 00
email: info@valtech.dk

SOURCE: Valtech