Unilever Joins Forces with UEFA as Official Sponsor for UEFA Women’s EURO 2025, Featuring Prominent Brands Across Foods and Personal Care

(IN BRIEF) Unilever has announced its partnership with UEFA as an official sponsor for UEFA Women’s EURO 2025, with several of its leading brands, including Hellmann’s, Knorr, Dove, and Rexona, supporting the tournament. This collaboration builds on Unilever’s successful sponsorship of UEFA EURO 2024 and highlights its ongoing commitment to promoting women’s football. The partnership will see Unilever’s brands engage with fans through integrated campaigns, showcasing their products both in and around the stadiums. The tournament, set to take place in Switzerland in July 2025, is expected to be the most-watched and attended UEFA Women’s EURO in history. Unilever’s involvement reinforces its strong presence in global sports sponsorship, aligning with its efforts to inspire and empower future generations through sports.

(PRESS RELEASE) LONDON, 7-Feb-2025 — /EuropaWire/ — Unilever and the Union of European Football Associations (UEFA) have announced their partnership, naming several prominent Unilever brands as official sponsors for UEFA Women’s EURO 2025. Well-known names such as Hellmann’s, Knorr, Dove, and Rexona (also known as Sure) from Unilever’s Foods and Personal Care Business Groups will support the tournament, which is expected to be the most-watched and attended UEFA Women’s EURO in history. The partnership builds on Unilever’s successful sponsorship of UEFA EURO 2024, where it activated 16 brands across 24 markets and more than 126,000 stores.

Taking place in Switzerland this summer from 2nd to 27th July, the tournament offers a platform for Unilever to showcase its products through integrated campaigns targeting consumers at various touchpoints, both in and around the stadiums. Robbert de Vreede, General Manager of Unilever Foods Europe, expressed excitement about connecting with football fans, emphasizing the unity brought by both football and food. He mentioned the shared experience of watching a match with friends while enjoying good food, creating unforgettable moments during the summer.

Fulvio Guarneri, General Manager of Unilever Personal Care Europe, highlighted the perfect fit of the partnership with Unilever’s Personal Care brands, which aim to boost consumers’ confidence and encourage participation in sports. He underscored the cultural significance of women’s football and Unilever’s commitment to delivering impactful campaigns celebrating the sport.

UEFA’s Marketing Director, Guy-Laurent Epstein, echoed the enthusiasm, noting the growing support for women’s football. He expressed confidence that with Unilever’s global reach, the partnership would help further elevate the sport and engage fans worldwide.

Through this sponsorship, Unilever will contribute to enhancing the fan experience and supporting the development of women’s football, helping break down barriers and inspire future generations of athletes. Fans can expect to see the Unilever portfolio prominently featured throughout the event, both on the pitch and beyond.

This partnership further cements Unilever’s position as a key player in global sports sponsorship, following previous collaborations with major events such as the FIFA Women’s World Cup 2023™, FIFA World Cup 2026™, and the FIFA Women’s World Cup 2027™.

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SOURCE: Unilever