Standard Chartered Launches Sports-Focused Alternative Fund for Wealth Clients Seeking Private Market Growth
(IN BRIEF) Standard Chartered has launched a new alternative investment fund dedicated to the sports sector, aimed at ultra-high-net-worth and high-net-worth clients through its Global Private Bank. With global sports leagues increasingly seeking alternative capital, and media rights revenues growing steadily, sports investing is emerging as a promising asset class. The fund, managed by a leading global alternative investment firm, focuses on sports, media, and entertainment. Executives at Standard Chartered highlighted growing client demand for differentiated, private market opportunities and the importance of portfolio diversification. The launch follows the bank’s recent initiatives in European private credit and co-investment platforms, reinforcing its focus on bespoke wealth solutions.
(PRESS RELEASE) LONDON, 14-Apr-2025 — /EuropaWire/ — Standard Chartered has unveiled a new alternative investment fund centered on the rapidly expanding world of sports, tailored specifically for its ultra-high-net-worth (UHNW) and high-net-worth (HNW) clients through its Global Private Bank division.
As demand surges among sports leagues and teams for alternative financing, sports-related investing is fast becoming a prominent alternative asset class. Recent high-profile transactions involving family offices and private investors have further underscored the rising appeal of sports as a lucrative and stable investment opportunity.
With media rights deals reaching historic highs and contract values in the media sector growing at an average of 16–17% over the past decade, the sports industry has demonstrated a consistent and resilient revenue stream—qualities that are attracting increasing attention from private capital. Responding to this momentum, the new fund—managed by a top-tier global alternative investment manager—will target opportunities across sports, media, and entertainment sectors. Standard Chartered becomes one of the first banks within its network to launch such a dedicated fund.
“We’re seeing growing interest from clients who want access to unique, professionally managed investment avenues such as sports,” said Samir Subberwal, Global Head of Wealth Solutions, Deposits and Mortgages, and Chief Client Officer at Standard Chartered. “With the media industry’s growth acting as a catalyst, now is the right time to offer our clients institutional-grade access to this promising space.”
Sumeet Bhambri, Global Head of Advisory and Managed Investments, Wealth Solutions, added, “Our open architecture platform allows us to onboard highly differentiated opportunities. As client preferences evolve, especially toward alternative assets that support long-term portfolio diversification, this fund offers access to high-quality private market opportunities backed by expert oversight and risk management.”
The new sports-focused fund builds on the bank’s broader commitment to innovation in private wealth. Earlier this year, Standard Chartered launched a European private credit strategy fund and introduced its Private Markets Co-Investment Club in partnership with Ardian—giving UHNW clients exclusive access to co-investment opportunities.
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Standard Chartered PLC is listed on the London and Hong Kong stock exchanges.
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First published in this link of EuropaWIRE.
