Launched in June, the eight-week digital campaign is based on the lasting popularity of beloved smurfs to encourage young people-as well as their parents and caregivers-to raise their voices about problems that matter to them.
THE initiative is part of the UN Accelerate effort for the Sustainable development objectives (ODD) and aims to empower individuals, in particular children, to express themselves and to act in their communities.
Voice for change
With Rihanna, Hannah Waddingham, Billie Lourd and Amy Sedaris – who express various characters in a future film of Smurfs – the campaign Includes ads for dynamic public services (PSA) and colorful social media cards.
“” Smurfs know the importance of speaking and speaking because everyone, each child, has the right to be heard“Said Hannah Waddingham, who expresses Jezebeth in the film.
“” The power of change creation is already in you. You just have to act“Added Billie Lourd (concern for concern).
Amy Sedaris (Jaunty) simply summed it up: “It’s easy if you follow the Smurf plan. Small actions can add up to make a big difference.“”
The videos, produced in several formats, directed viewers to a dedicated ” Speak with the Smurfs»Section on the Actnow platform, which offers tools and resources adapted to children.
Smurfing
To make things wrong – the campaign invites everyone to “fail their voice” and help make a better future fail, one action at a time. Whether you are five or fifty-five years old, there is always a way to change your positive change.
In Smurf-Speak, “Smurf” can mean almost anything-name, verb or adjective-but the message here is clear: Smurf your voice, fails your rights, fails the future.
UnicefThe involvement is centered on the guarantee that the message reaches children around the world – and that they are equipped to participate significantly in decisions affecting their lives.
Global deployment
The campaign is promoted on the platforms of Paramount Global-notably CBS, MTV, Nickelodeon, Bet, Comedy Central, Streaming Services like Paramount + and Pluto TV, and the free network net 10 in Australia.
The contents on the theme of the Smurf will also enlighten Times Square in New York and will appear on markets through Europe, Latin America and Asia.
The content is available in more than a dozen languages, including Arabic, French, Spanish, Hindi, Kiswahili and Japanese, to ensure wide accessibility.
About Smurfs
Introduced for the first time in 1958, the Smurfs are small blue fictitious characters known for their teamwork, their mischief and their unique way of speaking.
Children’s generations (like this author and her little ones) followed their adventures, and their continuous attraction has made them ideal messengers for values such as cooperation, kindness and now global citizenship.
By bringing together a new generation to speak – or fail – the campaign hopes to inspire a significant and lasting change for children (and adults) everywhere.
Publicado anteriormente en Almouwatin.
